We're on a runaway train heading off a cliff.
EOTL is a collective of people working together to create massive systemic change with how we as humans are living and constantly producing trash which is harming the planet and society. Time is running out, there is no Planet B.
The concept of living a zero-waste lifestyle is a very simple idea
Do not produce trash from your food and household needs
Unfortunately, for many people this is challenging. Most grocery stores do not offer bulk food to fill reusable containers with and even markets which do have bulk food sections, there are often many products not available package free. Meanwhile, there is a small uptick in cities where radical zero-waste stores are popping up, but these developments are slow due to commercial real-estate availability, funding capital requirements, and dominant encumbant chain supermarkets.
Additionally, due to the convenience people are used to- the extra work required to adjust to zero-waste shopping is difficult for many people with busy schedules, jobs, who overburned. There is also the issue that much organic and package free food is often quite expensive thus limiting the market who can afford to live this way.
Is to develop sustainable open-source solutions (analog and digital) for a sustainable society- one that is easy to participate in, fair, social, and accessible to as many as possible.
From there the plan is to use these sustainable solutions to address the issues described above facing a zero-waste economy.